The truck industry is entering a new era: while revenue and profits are still mainly generated in the diesel world, new technologies are increasingly impacting OEMs’ product and investment strategies. Truck OEMs seeking a leading position in new technologies face the challenging balance of keeping the incumbent business profitable and laying the foundation for the fundamental impacts that new opportunities such as alternative powertrains or autonomous driving will bring to the industry. The report at hand sets out to quantify the risks and opportunities for truck OEMs to inform a discussion on the strategic actions OEMs need to take. We have arrived at this assessment of industry revenue and profit pool by quantifying the industry’s development along 11 key trends.

来源：McKinsey Center for Future Mobility 2018.9

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