Medium and heavy-duty trucks are arguably highly efficient, given the fuel they consume relative to the heavy loads they haul, and the distances they haul them. However, significant opportunities exist to improve truck efficiency, and ever more stringent fuel economy, emissions and noise targets are being set by regulators in all major truck markets. Electrification increasingly looks to be the only long-term solution to these challenges. Switching from tried and tested combustion engine power to battery or fuel cell electric trucks requires careful business planning, and potentially significant upfront investment. Education, marketing and incentives will be important in the transition away from fossil fuel-powered trucking to ensure buyers understand the long-term benefits in terms of total cost of ownership, corporate social responsibility and regulatory future-proofing.

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